Those are the analytics they make available to the developer of an App, about that App.
I see nothing there that indicates anything about what Apple collects for internal use.
> And when did you _ever_ see iTunes run an A/B test? Generally speaking Apple is a very design- and engineering-driven company.
> The larger "business" strategic moves, like creating Apple Pay when Venmo and Square Cash exist, or acquiring Beats to compete in music streaming, aren't likely to be well-informed by these high level metrics.
Possibly not, but the smaller decisions about how to build that product almost certainly are. Even if they are not externally doing A/B testing, that doesn't mean they aren't using analytics to inform design decisions.
You can view the analytics collected by your iOS device in Settings > Privacy > Analytics. Below each switch there is a link to an explanation of what is collected. (Specifically regarding app usage, not much is explained.)
At a quick glance, I cannot see any information about third-party apps being shared in this data set.
Those are the analytics they make available to the developer of an App, about that App.
I see nothing there that indicates anything about what Apple collects for internal use.
> And when did you _ever_ see iTunes run an A/B test? Generally speaking Apple is a very design- and engineering-driven company.
> The larger "business" strategic moves, like creating Apple Pay when Venmo and Square Cash exist, or acquiring Beats to compete in music streaming, aren't likely to be well-informed by these high level metrics.
Possibly not, but the smaller decisions about how to build that product almost certainly are. Even if they are not externally doing A/B testing, that doesn't mean they aren't using analytics to inform design decisions.