That famous picture of Bezos with a spray-painted "Amazon.com" sign above his desk was also a lie and for show. Bezos was very certain he would become a billionaire and planned carefully to appear rags-to-riches. You have got to admire that kind of long term planning and conviction. What a brilliant guy.
The video is from 1999 and, quoth Wikipedia: "He was first included on the Forbes World's Billionaires list in 1999 with a registered net worth of $10.1 billion."
