BBC is not allowed to show ads in UK. It's likely that the journalist who wrote the article is totally unaware that the page has this kind of spam in other countries. Hilarious though.
It's baffling to me how many major news outlets have willingly compromised their integrity in this way, to the point of permitting Outbrain/Taboola to use look-alike fonts and formatting.
In an era where legitimate reporting gets called "fake news", why make that easier to do?
Because Outbrain and Taboola can easily be 1/10th or more of a legit site's revenue, on the order of millions of dollars. I'm not saying that's a good thing, it's a very difficult argument with the amount of money you could potentially miss out on.
It's not a legitimate site any more once it starts making money that way. You might as well sell cigarettes in a health food store. Outbrain and Taboola are cancer and the world would be better off if their offices were flattened by a meteor impact.
The damage to their reputations may cost substantially more in the long run. Doesn't take many "I clicked a NYT article and it was a scam" experiences to permanently sour someone on the outlet.
How many people do care about reputation of a news source beyond "it's mainstream" vs. "it's a tabloid" vs. "it's something random I've never seen before"? I think most people these days don't follow news sites, they click through to individual articles from their IMs and social media feeds.
While I agree that standards have fallen at the BBC in recent years, this is not an example of that. BBC sites have shown ads outside the UK for more than ten years on the basis that UK licence fee payers shouldn't have to subsidise their sites for visitors outside the UK. The ad income pays for that. Same with BBC Worldwide, the BBC's commercial arm, that sells BBC content to other broadcasters outside the UK.
The same happens in print media, 'Het Financeele Dagblad', the Dutch analogy to the Financial Times had a whole pile of IBM advertising copy in it that was the spitting image of their editorial content.