Google’s founders easily could have run the company to be purely a force for good. They have a huge amount of equity and the company generated huge profits before it went all-in on maximizing ad revenue. They could have used share buybacks to buy out their other investors. They could have been billionaires who created something good but they choose to be $50 billionaires instead. Now the only option left is to regulate Google the way natural monopolies used to be regulated.