This is a well written article, but the metaphor is a little stretched.
Marketo and Salesforce are the "ship builders". Marketers are the crew operating the ship.
The declarative tools in enterprise apps provide Marketers with conditional branch and execution capabilities without code structure, so the average Marketer just keeps adding layers of complexity. Whereas a Developer would continually refactor and make old code obsolete.
The crew operating actual ships do not have anywhere near this level of access to the ships configuration, hence more reliability in the system.
This is a well written article, but the metaphor is a little stretched.
Marketo and Salesforce are the "ship builders". Marketers are the crew operating the ship.
The declarative tools in enterprise apps provide Marketers with conditional branch and execution capabilities without code structure, so the average Marketer just keeps adding layers of complexity. Whereas a Developer would continually refactor and make old code obsolete.
The crew operating actual ships do not have anywhere near this level of access to the ships configuration, hence more reliability in the system.