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> I guess it's very subjective

Yes it is ;-) There was a post on HN some time ago showing how old logos were in many cases so much better than new ones, and Pepsi was amongst them.

But, Google being Google, maybe they tested it? The problem with tests, I think, is that it favors bland versions because they upset the least; this new logo kind of smells of "design by committee", no?



Brand New is a blog devoted to old/new logo comparisons: http://www.underconsideration.com/brandnew/




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