I was following two different twitter feeds coming out of conferences last week: DrupalCon and SXSWi. It was interesting to me how different the tweets were. DrupalCon's were mainly from developers looking for info, or excited about some presentation or technology. SXSWi was mainly people promoting one thing or another. That's not a bad thing necessarily, but speaks to the very different audiences in attendance, which might also explain why the more technical among us is put off by SXSW. I didn't go to SXSWi, am I wrong in thinking it's more of a marketing event then tech event?
You're not wrong at all. The tech folk really have their own set of get-togethers: WWDC, Google I/O, Drupalcon, Embedded Systems Conference, SIGGRAPH, DEF CON, hundreds of others.
SXSW has struck me as a gaggle of marketing types that think they're pushing the limits of tech.