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I don't think the point is that it is 'easy' to create a $10K/mo - but that it is easier to build that, than to build a Google/Facebook.

I think he went overboard by imploring EVERYBODY to stop trying to build those types, and build a lifestyle business - but the criticism is valid.

We, the industry, is caught up with the $10M Series A round, and the major IPOs and acquisitions. When it's just as much of a major victory for a small company - one or two employees doing $10K - $100K/mo.

That's pretty major.

I think it is doable. Not for ALL types of technology - e.g. not Twitter, Google, or FB.

But certainly for many webapps.

Think of it like being the new 'professional', where professional is an accountant/lawyer/doctor. You no longer have to go to med. school for 7 years, but you have to invest time in learning about everything it takes to build and launch a successful webapp (which I would argue is just as grueling as med/law school).

The major difference is that it scales beautifully. If you can put the systems in place to earn $10K, you can relatively easily go to $100K/mo.



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