While I totally agree with your sentiments, there is a large section of the population that don’t even have the bad option of Comcast. I hope they put some curbs on adoption by those who have alternatives. Source: farm owner in the middle of nowhere KS. We have fixed wireless, but if it was hilly here we’d be stuck with Hughes and their geosynchronous satellites. The latency is huge - the speed of light isn’t fast enough.
Fellow middle of Kansas guy here. Check for fixed wireless in the area. We just got KwiKom which handily beats CenturyLink DSL on price, speed, and latency. And our neighbors couldn't even get DSL.
If you have comcast you're probably in range of a T-Mobile tower. Maybe consider their fixed 5G instead. It's coming to my area and Comcast started launching a flurry of deals to try and lock existing customers into a two year contract.
