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Solo founder for 5+ years. The above message is right on point.

One things that I realized is that what happens to your business tells more about what _market_ you are in, that it tells about yourself as a founder. A great entrepreneur in a bad market will still have a bad outcome, and vice versa. Like a program is not about the programmer, a business is not "about" its founding member(s).

So a good advice you don't hear often could be "start in an easy market".



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