Actually -- then it would make sense for twitter to become a PR extension. They should bolt on a ton or PR services - like managed delivery, metrics, event tie ins etc...
They should work exclusives with celebrities to promote their albums, concerts, movies and events.
There should be special rewards for followers to engage via retweets such as free tickets, lower pricing etc.
There are so many media engagement models that I am just amazed that they aren't doing any of this.
When I interviewed there recently, the only takeaway I had from the experience was organized chaos.
They should work exclusives with celebrities to promote their albums, concerts, movies and events.
There should be special rewards for followers to engage via retweets such as free tickets, lower pricing etc.
There are so many media engagement models that I am just amazed that they aren't doing any of this.
When I interviewed there recently, the only takeaway I had from the experience was organized chaos.