"In the SaaS world, the search results for these queries tend to be dominated by listicles from the software comparison sites like Capterra, G2, and TrustRadius."
Are these sites actually reliable? They have an A+ SEO game because I find them on Google all the time, I just don't really put much stock in their data.
The most useful insights come from the user reviews shared to those sites.
You just have to remember that they're just like any other online review: you mostly hear from the very happy or very unhappy customers OR the ones that got asked by the company to leave a review (perhaps in return for an incentive).
I wouldn't use it for comparison between competitors but for vetting the service and UI/UX and implementation process I would say they are useful, if not 100% accurate. You just have to calibrate knowing that usually the most enthusiastic customers are the ones leaving reviews.
Are these sites actually reliable? They have an A+ SEO game because I find them on Google all the time, I just don't really put much stock in their data.