Communication will get people to the dealership, but if your product doesn't impress people in a test drive, they won't buy it.
> No EV "performs like a sub $15,000 car", in terms of torque/pickup/handling
Torque != power. Low-horsepower EVs like the Leaf feel great in a city where you get the benefit of that torque from 0-30 mph, but that benefit quickly tapers off as speed rises. (aerodynamically, 2x speed requires 4x power) The 2012 Leaf launched with a high-9 second 0-60. The 2012 Prius has a number in the low-10s and the 2012 Yaris has 0-60 times in the low-9s. These are all very comparable vehicles in a highway merge situation. You won't impress your passenger with the performance of any of them on a high-speed American highway. They're fun as heck around a dense city, but most Americans dropping $40,000 on a new car are merging on to divided highways in the burbs.
> No EV "performs like a sub $15,000 car", in terms of torque/pickup/handling
Torque != power. Low-horsepower EVs like the Leaf feel great in a city where you get the benefit of that torque from 0-30 mph, but that benefit quickly tapers off as speed rises. (aerodynamically, 2x speed requires 4x power) The 2012 Leaf launched with a high-9 second 0-60. The 2012 Prius has a number in the low-10s and the 2012 Yaris has 0-60 times in the low-9s. These are all very comparable vehicles in a highway merge situation. You won't impress your passenger with the performance of any of them on a high-speed American highway. They're fun as heck around a dense city, but most Americans dropping $40,000 on a new car are merging on to divided highways in the burbs.