I saw your comment before reading the article, and I was skeptical. After reading, I think you've captured this perfectly.
I'm not a marketer and I don't typically take an interest in this subject, but the blog post breaks down the problem in a way engineers can appreciate.
They describe how they characterized their unique market, the funnel to attract new buyers for their cell installations, and how Gruber's audience fits the necessary parameters. There's a lot more, and I'm not doing it justice, but it was a fantastic read.
I'm not a marketer and I don't typically take an interest in this subject, but the blog post breaks down the problem in a way engineers can appreciate.
They describe how they characterized their unique market, the funnel to attract new buyers for their cell installations, and how Gruber's audience fits the necessary parameters. There's a lot more, and I'm not doing it justice, but it was a fantastic read.