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This is the classic problem all technical people starting companies face.

Technical people both enjoy, and know how to build digital products. But they don't understand that a product is not a business.

A product solves a problem.

A business has a steady stream of customers actively searching to fix that problem (a market) and a set of reliable channels for converting these leads into customers (distribution).

If you're not in a reliable market and have no reliable distribution within that market...you have a product, not a business.

A good way to figure out if you'll enjoy being an entrepreneur is to start building an audience first (namely an email list built through social and blog content). It's all of the vital marketing/sales work and talking to customers you'll need, without burning all your savings on 6 months of product development that might be wasted.

If you don't enjoy building the audience of customers, selling to them, and talking to them, you won't enjoy being an entrepreneur.



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