I largely agree, but OTOH the degree to which this is a sticking point for many people is an early warning that that this is a serious issue that Google has to solve. This problem will only get worse as Google grows. Yes it's unprecedentedly difficult to solve, but I suspect it'll become increasingly difficult to ignore. Systemic failure on this level is the CEO's job and it's disappointing to see Pichai seemingly fail to do something big about it.