The cheapest Basecamp plan (Basic) is in fact $24/month, not $49 as mentioned in the article.
If you run a full time consulting business, $24/month is a negligible expense for software that supports the core function of your business.
I'd argue that all the prices are negligible as they scale with the size of the business. Even the Max plan ($149/month) is only $1788 per year, which is equivalent to less than 2 weeks worth of man hours. Logically, if using the Max plan of Basecamp saves you and your team 80 hours over the course of a year it should be a no brainer.
If you run a full time consulting business, $24/month is a negligible expense for software that supports the core function of your business.
I'd argue that all the prices are negligible as they scale with the size of the business. Even the Max plan ($149/month) is only $1788 per year, which is equivalent to less than 2 weeks worth of man hours. Logically, if using the Max plan of Basecamp saves you and your team 80 hours over the course of a year it should be a no brainer.