TPM 2.0 seems straightforward. Windows is their client for integrating with services they actually monetize - Sentinel, Azure, 0365. In order for those services to compete they need a client that has these capabilities. TPM 2.0 provides that.
The intel generation could be moved back one, I believe, and still meet their requirements though.
The intel generation could be moved back one, I believe, and still meet their requirements though.