I knew something was seriously wrong the moment I saw a legitimate business (EBay) selling eye-ball space (ads) on their property that was supposedly profitable through legitimate business (hosting a marketplace, taking a cut, etc).
Ads create a negative and detrimental feedback loop by incentivizing dark patterns and other negative gamification in order to squeeze out previously non-existant eyeball time from your product. E.g. the optimal path for say EBay is to have a user come on, find what they want, browse a bit through interesting things and recommendations, buy what they want/need, then log off. Instead, ads have incentivized spam listings which do two things: More eyeball time and thus ad-impressions/clicks. And they've cause the creation of non-optimal experiences by allowing non-optimal players to exist through pure randomness. I.e. In an ideal market, it should be "winner takes all" for any unique genre or field or product space, one which should be exploring. Instead, the spam listings make it so a non-negligible amount of useless and bottom of the barrel products/sellers/companies to exist and thrive.
For FB, ads have commoditized eyeball time even more directly than the indirect example I gave above with EBay. A potential product path with FB should be people using it as a platform to interact with people they know, organize events, and to have a shared space to communicate and discuss ideas.
I knew something was seriously wrong the moment I saw a legitimate business (EBay) selling eye-ball space (ads) on their property that was supposedly profitable through legitimate business (hosting a marketplace, taking a cut, etc).
Ads create a negative and detrimental feedback loop by incentivizing dark patterns and other negative gamification in order to squeeze out previously non-existant eyeball time from your product. E.g. the optimal path for say EBay is to have a user come on, find what they want, browse a bit through interesting things and recommendations, buy what they want/need, then log off. Instead, ads have incentivized spam listings which do two things: More eyeball time and thus ad-impressions/clicks. And they've cause the creation of non-optimal experiences by allowing non-optimal players to exist through pure randomness. I.e. In an ideal market, it should be "winner takes all" for any unique genre or field or product space, one which should be exploring. Instead, the spam listings make it so a non-negligible amount of useless and bottom of the barrel products/sellers/companies to exist and thrive.
For FB, ads have commoditized eyeball time even more directly than the indirect example I gave above with EBay. A potential product path with FB should be people using it as a platform to interact with people they know, organize events, and to have a shared space to communicate and discuss ideas.