That is far from certain. I happily pay for Netflix and other services that provide high quality content without ads. Consider reading Jaron Lanier's books or content, there is another way.
And there lies problem. You pay 10 bucks a month to behemoth, but would you pay 1 cent to the site which gives you less value than Netflix? That would be way impractical. So the smaller sites have to turn to ads and tracking to keep the lights on
That's the problem Brave is trying to solve. Micropayments have been a potential niche for cryptocurrencies, it just hasn't taken off (yet), even though there's a lot of crypto related "innovations" (DeFi, NFT's, whatnot).