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In very comfortable, expensive beds.

But in all seriousness, humans are very good at rationalizing their circumstances. Tell yourself something often enough, and over time you will come to believe it. Even if someone introduces you to an alternative view, alternative evidence, or logic that suggests the contrary, humans are equally skilled at rationalizing away such claims. In the event you were to demonstrate some social ill resulting from the actions of this law firm, the likelihood that you would spark a change in their behavior is low.

I recall an HN post a few months back regarding the ways in which, and rates at which, people dismiss evidence that questions their views, and the ways in which they seize upon and emphasize claims that agree with them. Will edit with link if I can find it.

EDIT: After some searching, could not find the article I was searching for, but did find a number of others addressing the same issue. The best among which were these two:

1. http://whywereason.wordpress.com/2011/09/07/psychologys-trea...

2. http://blogs.discovermagazine.com/notrocketscience/2010/10/1...



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