My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex, and as a result Omega resale value hasn’t grown like crazy like Rolex watches have. But still, they sell a ton of watches and the brand remains popular.
> My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex
Nope. Rolex produces significantly more watches than Omega. Rolex is in a class of its own year -- no other manufacturer commanding such a high price is making remotely as many watches.