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My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex, and as a result Omega resale value hasn’t grown like crazy like Rolex watches have. But still, they sell a ton of watches and the brand remains popular.


> My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex

Nope. Rolex produces significantly more watches than Omega. Rolex is in a class of its own year -- no other manufacturer commanding such a high price is making remotely as many watches.





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