I completely agree with this. I have direct experience in good will to my users on my businesses.
I completely removed advertising from one platform, and for my paying customers, I have made the conscious decision to not automatically charge and bill my customers for their subscriptions unless they explicitly opt-in for reoccurring charges. Those two "good will" components have generated enormous good will with my customer base at the expense of significant revenue.
The flip side of that is that unfortunately good will doesn't really have much business value if you are completely revenue and profit driven in a competitive marketplace. And if I'm wrong, and good will eventually does win out over something like Facebook's privacy practices, and the free markets determine the winner, then never forget that the markets can stay irrational longer then you can stay solvent.
I completely removed advertising from one platform, and for my paying customers, I have made the conscious decision to not automatically charge and bill my customers for their subscriptions unless they explicitly opt-in for reoccurring charges. Those two "good will" components have generated enormous good will with my customer base at the expense of significant revenue.
The flip side of that is that unfortunately good will doesn't really have much business value if you are completely revenue and profit driven in a competitive marketplace. And if I'm wrong, and good will eventually does win out over something like Facebook's privacy practices, and the free markets determine the winner, then never forget that the markets can stay irrational longer then you can stay solvent.