I agree with the sentiment about small to medium non-tech companies. Any place where the code supports the product instead of IS the product, IMO, is a much more laid back place. (This is from my very limited experience)
>> The one worry I am having these days is how long this strategy will remain viable.
I just started reading "Ask Your Developer" by Jeff Lawson, CEO and co-founder of Twilio. He advocates that ALL companies should be building their own software, but only software that differentiates them from their competitors. They wouldn't build the next Twilio, NetSuite, Oracle, Salesforce, etc but software that enhances their brand, customer engagement, etc.
>> The one worry I am having these days is how long this strategy will remain viable.
I just started reading "Ask Your Developer" by Jeff Lawson, CEO and co-founder of Twilio. He advocates that ALL companies should be building their own software, but only software that differentiates them from their competitors. They wouldn't build the next Twilio, NetSuite, Oracle, Salesforce, etc but software that enhances their brand, customer engagement, etc.