The title is grossly inaccurate. I agree in principle with the author that Gmail has some legitimate criticisms which can be levied against it, but the title construes a much more serious tone than the article delivers. The first paragraph or so of the article, the opening, doesn't give a real criticism. It gives a short dissemination of why Gmail's theme isn't really fashionable. And while it makes a good segue into claiming Gmail is sacrificing feature for looks, I don't agree if that's the implicit complaint. I think Gmail can support "heavy use" even if it doesn't delineate from the side interface and doesn't give an entirely straightforward icon for every folder and label.