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Didn’t have time to read other comments, but based on anecdotal experience I’d say the interpersonal connections have migrated into the private corners of chat via WhatsApp, Meta apps’ chat, or snap (highly dependent on age and location).

I’d add on to the idea of social media is over by saying the age of social networking in public is going through a rethink (or is just over for a while).

And as much as one wants to take it as a turn towards the networks becoming an ad machine and blame it on networks themselves, I’d also say it’s a human thing. The moment a platform gains escape velocity and starts growing, we immediately see the influencers, hustlers, and businesses approach it with a “grow your brand and audience” mentality. This eventually skews the network towards serving them because they actually bring money and shortly after, tadaaaa. It’s an ad machine laid on top of a content network rather than a social network.

Chats don’t suffer from this so in my experience, that’s where “social” networks are going for now. I’ll hold my breath on federated networks being the next step.



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