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You're probably right. I personally have no idea. I've sustained a site with ads once in my career and I've never understood why anyone even bothered looking at the ads much less clicking them.

I figure if a site's ads are annoying I can still block the ads - just that it could be helpful for the site owner to know that I am Explicitly blocking their ads. I suppose my thoughts on opening a channel of communication is to say that I don't mind ads as long as they're respectful of my purpose for visiting a site, and that communication is better than trial and error.



Some sites I use detect AdBlock, and either ask for me to switch it off or to give them a donation.

I've always assumed they detect it by noticing that a function defined in the ad-serving js is not present in the page.


Most just wait a bit and detect if the ad is hidden (`display:none` or `visibility:hidden`) using javascript.




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