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It does sound like their distribution power is a double-edged sword when it comes to launching new products.

On one hand, the distribution power makes it extremely easy for new products to get lots and lots of users really quickly. On the other hand, it can give a false sense of security when it comes to product-market fit.

The only real solution I can think of is deliberately launching new products without the Google branding and without relying on the built-in distribution channels, working towards product market fit the hard way, and only after that should they consider taking advantage of Google's distribution power to accelerate growth.



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