I remember a talk given by chief of czech google at our highschool, she told us that we are one of the few countries where they had to use marketing to compete with for search market (I remember seeing ads for Google chrome in metro when it was new. ).. I think as a monopoly they just usually dont feel the need for marketing when there is no else running ads...
I've been seeing ads for Chrome around northern Seattle (Shoreline) area
At first I was baffled why they would possibly need to advertise Chrome in the US. But in retrospect it might just be feather ruffling in Edge (Microsofts) backyard?
Chrome is core to Google's business so it's worth it advertising, they also advertise the Pixel phone a lot in high-end places in global cities because they need to gain market share for mobile browsing and phones against Apple.
Anything else, not that important, even GCP which is their major bet doesn't really get any ads because it's a business product so not much sense in doing so.
They seem to believe word of mouth/viral marketing works because it worked for gmail and chrome, so they didn't double down on Stadia before product market fit, and that caused Stadia to fail(along with Google's short attention span reputation).
