Yeah, and people will shout about Steam being the same level of vendor lockin but they're ignoring the trust factor. Steam has been around for decades and rightly or wrongly people mostly consider it a given that their Steam games will never disappear. Google needed to acknowledge that and actually provide an appealing alternative.

Instead they tried to charge full retail price on games from a tiny library on a product that nobody believed they weren't going to sunset in a couple of years time. I suspect if they'd gone with a subscription cost only model they probably would have been a lot more successful.