As a standard disclaimer: I work at AWS in Professional Services. What I’m not going to do is criticize GCP. First it would be gouache to criticize a competitor and second I’ve never had any interaction with GCP as a user either personally or professionally. I have had experience with both AWS and Microsoft both from an implementation/hands on keyboard developer and from a more strategic business standpoint as a dev lead (Microsoft) and cloud architect (AWS) sitting in a room with CxOs dealing with vendor relationships working at startups.

That being said, despite the old wives tale that AWS came about because Amazon decided to sell its excess capacity, AWS was started as a separate initiative with completely different infrastructure when Amazon wanted to enter a separate vertical. It was led by Jassy (not technically from a business development standpoint) - a sales guy who looked at the market and went after a need (I refuse to say by “Working Backwards”). Every initiative that Amazon and AWS has starts with the business case, six pagers, PRFAQ’s etc with product managers and program managers involved. I even had to do a couple to get “funding” to spend time on a couple of features to a popular company sponsored open source solution I wanted to work on.

Being successful in the cloud is all about building relationships, knowing how to meet large organizations where they are, not being stuck on “the one true way”, developing and grooming a network of “partners”, etc. It’s very high touch. Microsoft has been doing that since the 80s and AWS had first mover advantage.

I won’t speak to GCP in particular. But none of the above characteristics is part of Google’s DNA.