I have Ogilvy on Advertising, found it cheap at a used book store.
The book is worthwhile for all the examples of real ads done by his agency. The writing itself is nice, but hugely out of date, as it describes a pre-internet, largely brand and image-driven approach to creative ads.
The book is worthwhile for all the examples of real ads done by his agency. The writing itself is nice, but hugely out of date, as it describes a pre-internet, largely brand and image-driven approach to creative ads.