I'm not sure if you really understood anything about what the article is actually trying to say and instead you got caught up on the types of examples it uses to help illustrate the framework for making decisions. Could you clarify why exactly the article did nothing for you?
"Make reversible decisions as soon as possible and make irreversible decisions as late as possible."
The summary sounded like a rash judgement.
Is A/B/C testing reversible, irreversable or a tool for clarity in goal making decisions? The article appeared to be 1 dimensional.
I was fortunate enough to have a website that crested into the top 800,000 websites years ago (a solo endeavor)... And backups made every decision reversible, if that was even a thing. I did have to commit to goals though and not once was anything irreversable.
The 1st world still bases decisions on the best data available.
