>In the future, instead of everyone sharing the same search engine, you’ll have your completely individual, personalized Mike or Julia or Jarvis - the AI. Instead of being scared to share information with it, you will volunteer your data, knowing its incentives align with yours. The more you tell your assistant, the better it can help you, so when you ask it to recommend a good restaurant nearby, it’ll provide options based on what you like to eat and how far you want to drive. Ask it for a good coffee maker, and it’ll recommend choices within your budget from your favorite brands with only your best interests in mind. The search will be personal and contextual and excitingly so!
This is exactly what Google is trying to do....unsuccessfully. I doubt you will have the scale to outperform Google if you try to replicate Google's AI model and replace ad based search with subscription based search. My point is don't do what Google is doing, think differently.
The difference is Google is trying to do this with the data extracted/mined/tracked from the user (pulled), while the model proposed in the article is based on users volunteering their data to the search engine (push) because incentives are aligned and they trust it. A sbtle difference, but the latter can produce vastly better outcomes as the quality of the data would be presumably much higher. (auther here)
You said >In the future, instead of everyone sharing the same search engine, you’ll have your completely individual, personalized Mike or Julia or Jarvis - the AI.
This is what Google is doing under the hood and they have the upper hand because they collect absolutely everything about the user. Yea there is a lot of noise but their advantage is enormous because theoretically the more they know about you the better search results you will get.
I respect the policy of letting users decide what data they want to hand in(volunteering their data) but I don't see how this can scale in the long term because users most probably don't even know what they know and they don't know what exactly they want.
I agree that automatically mining user data is much more scalable then building a relationship with aligned incentives, in which users would volunteer it to you.
My argument is that this is exactly the main reason for the mess on the web we are in now, and that the way forward is not doing more of the same thing that got us in this place, but doing the opposite, regardless of how hard and not scalable it is. Alas, we will at least try.
This is exactly what Google is trying to do....unsuccessfully. I doubt you will have the scale to outperform Google if you try to replicate Google's AI model and replace ad based search with subscription based search. My point is don't do what Google is doing, think differently.