"This is the first part of “What I’ve Learned From Sales.” In this part, “Don’t Feed the Trolls,” I present my explanation for why people act like “trolls,” raising objection after objection to new ideas, and I suggest how to side-step this behaviour and deal directly with their concerns."
The Raganwald article: http://weblog.raganwald.com/2007/01/what-ive-learned-from-sa...
"This is the first part of “What I’ve Learned From Sales.” In this part, “Don’t Feed the Trolls,” I present my explanation for why people act like “trolls,” raising objection after objection to new ideas, and I suggest how to side-step this behaviour and deal directly with their concerns."