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My less cynical viewpoint is that it just isn't that interesting.

It's a bare-bones Twitter clone made by Meta. There's no interesting new technology to discuss, no open source angle, no discussion on the company founder that hasn't been done 100 times.

HN has plenty of discussions about interesting Meta projects - Quest, React, the metaverse, financial discussions, etc. I just don't think there's much to grip people on this topic.



Nobody has covered the interesting angle -- this is the first time I've seen social media companies launch direct competitors, rather than a novel way to capture attention.

At least, the first time in a while


Facebook/Instagram Reels is a TikTok clone to directly compete in that space.

YouTube Shorts also exists to compete with TikTok.


Yeah, and even TikTok itself has done this. There was this flash in the pan social media app that was popular for like 2-3 months at some point in the past year (I forget when) called BeReal and TikTok added an exact clone of the functionality.


They've been stealing features from the competition for years. Snapchat was really novel when it came out, then the others created effectively the same UX. Clubhouse was a novel take as well, then Twitter added a clone of it right into the main app.

I can't actually think of the last time one of the existing networks launched a new app to compete rather than just stealing UX features, that is a new one to me for sure!


They have all been doing this from the start.


Hasn't Threads been around for awhile? I thought I ran across it when browsing Facebook's store page on one of the app stores and saw it a long time ago.

Regardless I do think its funny that Facebook had photos but Instagram is still a product and now Facebook has always had status updates and now Threads is a product. Facebook is almost just a mashup of Instagram + Threads. Or in a way some demographic of users liked a Facebook experience but for photos only (Instagram) and another set of users liked a Facebook experience but for status updates only (Threads).


Threads used to be some kind of messaging app and was shut down. They revived the name for this new project for some reason




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