Then we’ll die if we can’t innovate fast enough.

The last couple of decades have shown what happens if you warn people about some imperceptible (to them) danger and tell them sacrifice personally, even in minor ways, to stave it off.

Frighteningly little happens. The change that does happen has been frequently coming in on a wave of technical innovation making greener options superior to old ones.

I'm well aware. The masses have to believe that though