Well, I live in Ontario, Canada, and I don't know who Lamar Smith is exactly, but I do know if I saw that billboard that I'd get the idea. Or I'd go online and look up what it was all about. So now I am more informed than I'd be otherwise.

There is a tendency among some to conclude that a big billboard must have a lot of information. But people are driving by at high speeds and can barely finish 5 words. I think in this case, simplicity works for the cause.

Then there are the apathetic people...