I think it's totally reasonable to just blame this on Fugal, but Bigelow and Fugal are also not totally independent actors. At the time some felt that it was an arrangement to Bigelow's benefit, and Bigelow's ongoing involvement at the site seems to make that idea at least reasonable. But you could take the perspective that the monetization was an independent strategy of Fugal. Certainly they've taken different angles, and sideshows like TTSA show that the federal contractor approach is probably a better one than mass media. For my own part, I think that things have gone largely according to Bigelow's plan.