I know but this is a huge amount of money for a niche product. I'm not sure they're equipped to run their business like Teenage Engineering or another niche thing targeting the very wealthy
You could probably say the same about a certain brand of personal computer too.
It costs an absolute fortune, then misses some of the basic features "computers do". Upgrade the RAM? No. "people don't want that". Play video games? Nah (or maybe). Have an all around dumbed down garbage UX that literally does things opposite "just because"? Yep.