Billboards still require tracking. If you had the option of putting a billboard up in 1 of 2 neighborhoods and it would get 10k impressions in either location which one would you choose? The optimal strategy is not to pick randomly. The optimal strategy is to predict the conversion rate of both locations. In order to do that you need to investigate who is likely to see your billboard and learn about their interests to see if they would be likely to be interested.
Couldn't one say the same of any brick and mortar store? If a shoe store is going to open in my neighborhood, for example, how much data do they need for it to be optimally located? I guess they could seek out the online browsing history of all the friends of all the people living within 1 mile from the shoe store and analyze it.
I don't doubt that billboards are placed with some careful thought, but tracking is certainly not "required" - some aggregate stats about an area should work, especially as there isn't much feedback on who saw the billboard and bought a product etc.
tracking: the act or process of following something or someone
I haven't seen a billboard that would follow me around before. Placing them at popular location depends on existing data (or often just plain-ass thinking, like obviously a hub in the middle of the town will have more people see it compared to the middle of nowhere), and only very very indirectly generates any sort of new data (e.g. if you only place a single ad in a specific place and can correlate that placement with an increase in product sales.. but that is thoroughly unrealistic and I only write it to be nitpicky with myself).
>I haven't seen a billboard that would follow me around before.
I've never seen a png file follow me around either. It's the people who are selling the advertising space that are doing the tracking. They want to show how valuable of a location they can offer you.
Smart billboards available through Gannett (largest billboard company in US) and track license plate numbers. I used them in Florida until they were banned in 2020.
Billboards that identify car types are still legal AFAIK.
I am no bootlicker for any corp, but I do value and appreciate Apple’s focus on privacy, and I think that many criticisms of it is just nitpicky and doesn’t help anyone (e.g. calling that buy icloud service label an ad..).
On the other hand, I very much await sideloading to be forced out of Apple by the EU.
> I am no bootlicker for any corp, but I do value and appreciate Apple’s focus on privacy, and I think that many criticisms of it is just nitpicky and doesn’t help anyone (e.g. calling that buy icloud service label an ad..).
Many of the same people who see no issue with this mock and insult Microsoft for promoting Edge etc., in Windows. And will pretzel themselves into explaining how "that's different".
> I think that many criticisms of it is just nitpicky and doesn’t help anyone
This is true, but many criticisms are valid. Apple News is user-tracking adware that cannot be uninstalled on MacOS. You cannot install an app on any of the iDevices without telling Apple. You cannot get your GPS location on an iDevice without telling Apple. Apple is spending considerable resources growing their ad business, so expect this to grow worse over time; and combined with Apple's inclination to deny user control, there is no way to opt out without opting out entirely of iDevices.
Meanwhile, the only competitor(Google's Android) tracks everything you do everywhere.
So Apple's privacy perspective is way better than Android's. Could it be better? Of course, and I'm fine with trying to pressure them to do more for protecting our privacy, but between the 2, it's not even close, Apple is WAY more private with your data than Google will ever be.
> Meanwhile, the only competitor(Google's Android) tracks everything you do everywhere.
The difference is you can avoid the tracking easily. This is a direct result of prioritizing user control. You can install apps without telling anybody, you can get your GPS location without telling anybody, and so on. Apple, by denying user control, makes privacy worse for users who care, and it will only get worse as Apple ramps up its services business.
That's funny! You can not opt-out of Google tracking, they just make it look like you can. There is a reason Google runs the Google Play Store, fonts.google.com, maps.google.com and gmail.com for instance. It's not because they are nice, it's because they make oodles more money hosting that stuff free and yanking data from you for their actual money making business.
Except for the Play Store, all of those apply equally to iOS devices. You do not even need to log into a Google account to use an Android device, even one purchased from Google. iOS is strictly worse in the amount of privacy allowed to its users.
Displaying an ad next to search results based on the search query for example is similarly benign.