A shareholder once berated Tim Cook for doimg things for reasons other than profit.
Tim Cook's response:
> When we work on making our devices accessible by the blind, I don’t consider the bloody ROI [return on investment]. When I think about doing the right thing, I don’t think about an ROI.”
If you want me to do things only for ROI reasons, you should get out of this stock.
A bit more history.
A shareholder once berated Tim Cook for doimg things for reasons other than profit.
Tim Cook's response:
> When we work on making our devices accessible by the blind, I don’t consider the bloody ROI [return on investment]. When I think about doing the right thing, I don’t think about an ROI.”
If you want me to do things only for ROI reasons, you should get out of this stock.