"Getting to profitability isn't as noteworthy (from a startup POV) as raising an A-round from working 4 days a week."

What we have found here in the UK, is without profitability, raising an A-round is near enough impossible. The UK Start-up/Inventment scene is still very much in it's infancy and investors are reluctant to give sums anywhere near the figure Ryan has quoted without a 'profitable' business. Well done to the team for creating a fantastic service all whilst spending time with family, highly commendable!