I suspect chasing glory is the main driver yes, but we also like to understand how things came to be, and by knowing who made them and when and where we can do that. AI is ushering in a dark age of attribution where we may no longer be able to know how anything came to be after it's spit out of a computer. (I mean dark age as in "it's dark and we can't see," like the Greek Dark Ages or Dark Matter, not in the sense of "times are bad".)