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Beyond 10 blue links, certain niches organic results have been pushed down the page and placed under G specific results (when I say certain, nowadays it's most).

Celebritynetworth is an example of this where a site had some unique content, G apparently realised that lots of people search for such stuff, asked the owner for an API and then eventually scraped it. A rough version of events, more details below.

There are lots of examples of well performing sites/niches where similar has happened.

https://docs.house.gov/meetings/JU/JU05/20190716/109793/HHRG...



Very interesting, thanks for the link!




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