Sorry but the entire article sounds more like an ad than anything. It offers nothing new other than say "hey we did this project but we are not really talking about this project wink wink"
As a dev who spent a couple of weeks trying to configure an automated Amazon EC2 setup, I can totally relate to what they're saying. Not really something new, but a good reminder to keep it simple, and I appreciate them saying what providers they used.
I don't agree. Even if they point direct to their product it is good to see that you don't need a big VC in these times to start something new. And to get money out with it.