For other stores the online price might be different from the in-store price. But I think for Safeway, the online price is the same as the in-store price (which is why the webpage says "Shopping at <address>").
I can't confirm if the price is the same or not, but their terms[1] specifically mention that the price can be different.
> Prices for Offerings you order for delivery or pickup through the Online Grocery Ordering Service may be higher than the prices for such Offerings in our physical stores.
Most outlets I've seen (eg. Target) are the same in that they just list a higher price on the website than it costs in-store and they're upfront about this. It takes me 20-25 minutes of in-store picking to shop including checkout for my weekly groceries. Even if that is done by a minimum wage worker (~$17/hr here) that's ~$6-8 of service on top of them bringing it out to the curb. In addition, eggs are usually specially packed in their own bag (frequently with a sticker on the bag labeled "eggs") when they're bought online and curbsided. It seems a bit naive to me to think that all this service would just be included/free.
