"apart from buying batteries" - that is imo precisely enough. We are nearing a time, where a battery that would flatten the avg household demand curve costs under $2000 (without installation costs), and that might be quite enough to change how electrical production works.
Yes, poorly worded from me. I meant more households can't really do a huge amount about load shifting without batteries. Not that batteries are a bad idea or not workable.
Snark notwithstanding, a thousand batteries distributed close to actual consumers give much more resilience against grid outages, like transmission lines or transformers damaged by a hurricane.
So rich people? So they can save money while people who can't afford a battery cannot. I guess it's like this for most cost-saving investments, but doing it this way hardly contributes to a more fair society.