Dodge is making 30k profit off of each car?

The higher end cars like Charger are hugely profitable (some with six figures of margin). They sold nearly fifty thousand of them in 2023.

I just priced a fully loaded Hellcat[1] Charger (even with stupid stuff like "real carbon fiber inserts" on the interior) on Dodges site, and it was $109 705. Unless you are proposing it costs less than $9.7k to build and transport one, how are they making six figures of margin?

1: "SRT® Hellcat Redeye Jailbreak" actually. I think the marketing department is staffed with 12 year olds.

If they’re trying to stay at product level, it possibly should be.

MSRP was $96k. Dealers would charge extra because... they forcefully injected and monopolized their position as being the only entity that can actually sell you the car.

Let’s say it’s 7 cars a quarter, that is 28 cars in a year. To cover a $185,000 fee, they would need to be generating $6,607 profit per car. Seems doable?

Margins are a question but you can drop $150k on a single dodge diesel pickup