The video and the pitch strike me as odd. The value proposition here is to grow the market for small planes by making them easy. You still need to be rich so this is basically an expensive toy. I'm not sure comparisons to what came before matter, the people who will buy this don't know or care about the existing way to control a plane.
All you have to do is show how easy your system is. To which end, why the hell would you put two separate hand controls rather than a steering wheel that also goes in and out and some pedals for speed up and slow down. It it's as easy as a car, make it like a car.
Based on the comments the submitter made in other subthreads, their long term plan is to market a plane that's in the $100k range, whereas currently you would be looking to dish out at least $400k. Whether that's realistically feasible remains to be seen, but that steep of a cut would surely make it a lot more accessible than it is right now.
All you have to do is show how easy your system is. To which end, why the hell would you put two separate hand controls rather than a steering wheel that also goes in and out and some pedals for speed up and slow down. It it's as easy as a car, make it like a car.